23 Questions Demand Generation Companies May Not Want You to Ask
Thanks to Emily for the Manticore post earlier this week. Manticore has great resources section on their website full of best practices and tips for anyone trying to learn more about marketing automation. For those of you who are trying to make the tough decision to decide on the best marketing automation solution for your company, Manticore has 23 Questions Demand Generation Companies May Not Want You to Ask. The checklist coves five categories of questions you should be asking:
- Key Features and Functionality
- Customer Support
- Usability
- Company Reliability
- CRM Integration
Questions to consider include:
- What is the specific version of the product that you are showing me?
- Do you have your own email engine?
- How long will the implementation take?
The best part is it is not just a list of questions. Manticore breaks down why you should care about the answers to each and how it will affect your business.
Don’t forget to download your own copy for the full list of questions (it is the first item under the whitepapers tab).
One Response to “23 Questions Demand Generation Companies May Not Want You to Ask”
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July 30th, 2009 at 3:01 pm
Thanks for the post Leigh Anne. The Whitepaper does provide some great tips to help you through the buying process of a Marketing Automation System. One thing that our customers consistently say is that the better your contacts are, the more successful your lead nurturing & online campaigns are. Reachforce has some excellent programs for providing you with leads and cleaning and updating your CRM system. It’s a great way to ensure you get the biggest bang for your buck with your marketing automation system.