The B2B Lead Blog - The B2B Lead » Blog Archive » The B2B Lead Podcast #4 – Adapt or Die – Marketing and PR in the Blogosphere and New Media

The B2B Lead Podcast #4 – Adapt or Die – Marketing and PR in the Blogosphere and New Media

Filed under B2B Lead Generation, B2B Marketing, B2B Marketing Ideas, B2B Marketing Podcasts, Buzz, Internet Marketing, Marketing Tips, Public Relations, Sales and Marketing Tips, Social Media, Viral Marketing | --- Posted by Pam O'Neal Mickelson

As new media has pushed its way into B2B marketing, many marketing departments reacted by hiring a specialist to tackle these new forms of marketing and PR, especially blogs. But as these new media have come to replace many traditional media and really become now media, all marketers need to accept blogging and twitter and YouTube and become educated, so that not just one member of your marketing organization understands these communities. In this podcast, I interview Josh Dilworth to discuss the changing landscape of marketing and PR in new media.