The B2B Lead

Retweeting to Build Your Following and Your Brand – B2B Marketing and Sales Tip #245

Notice:  If you are a professional Twitter user, you probably already know this tip so please take a minute to share your favorite Twitter tip with The B2B Lead followers.

Now for those just getting started on Twitter, here’s a simple tip on retweeting.

When you are just getting started on Twitter, building your following and having quality tweets are two of the biggest challenges.  A great way to solve both is retweeting.  See a great tweet?  See something interesting worthy of sharing?  Think that your followers would be interested in it, retweet it!

Proper Twitter etiquette dictates that you begin your tweet with RT followed by the original tweeters handle.  Example: RT @ReachForce: Building a Sales Enablement Playbook Part 1 – http://tinyurl.com/qotz4f.

When you retweet someone else, they are likely to start following you and there is a good chance they will retweet you in the future.  When you are retweeted, your message is now seen by a new audience also creating a situation where you could gain more followers and build your personal brand.

Looking for a specific topic to tweet about?  Try searching for it on Twitter first.  If it is a hot topic, you might see a few people with similar tweets.  Be selective about who you retweet when building your lead generation Twitter brand.  Think thought leaders in your industry, prospective customers, customers and partners.  This will help with general awareness as well as help demostrate your participation and thoughts on the topic.

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Share and Enjoy:
  • del.icio.us
  • Digg
  • Technorati
  • Sphinn
  • Facebook
  • StumbleUpon
  • MisterWong
  • Mixx
  • Furl

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