Get Found Online – ReachForce Book Club
HubSpot’s ebook, Get Found Online, is right on the money. Today’s marketing is changing from outbound to inbound, and “consumers are going to the Internet to start their purchasing process.” For businesses to remain competitive, their websites need to be found online through search engines, the blogosphere and social media sites.
Luckily, this eBook gives detailed steps on how to be found on each of these inbound marketing techniques. Here is a short outline which should entice you to read the eBook for all the great how to tips (pages 5-9) to get found online.
How to get found on search engines:
- Find Keywords – choose keywords that your target market is using
- On-Page SEO – place keywords in the page title, URL, headings and page text
- Off-Page SEO – build more links
- Measure & Analyze
How to get found on blogs:
- Read – other industry blogs
- Comment – join in on the conversation (even link back to your own blog)
- Write – find the right blog software, blog weekly and promote your blog
- Measure & Analyze
How to get found on social media:
- Guidelines for Engagement – join communities and provide useful information, don’t just sell your company
- Publish, Share, and Network – everyone can publish and share anything, everyone can network with anyone (through content placement sites, linking to others an online communities)
- Measure & Analysis
I manage all the online media for ReachForce, and found these tips extremely useful. It is really cool to see how many people go to our website from our blog and social media sites. Think of any other useful tips while reading Get Found Online? Please share!
HubSpot is an inbound marketing system that helps your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers.
No book club next week for Thanksgiving (you have an extra week to read)! Look for us on Thursday, December 4th talking about Marketo’s Best Practices in Lead Nurturing…enjoy!
2 Responses to “Get Found Online – ReachForce Book Club”
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November 20th, 2008 at 2:31 pm
First, cheers to our friends at ReachForce!
The big questions you need to ask yourself are:
1) When was the last time I bought something from a cold call or direct mail piece?
2) Do you enjoy receiving cold calls and direct mail?
3) Do you fast forward through TV ads using your DVR?
4)How often do you click on banner ads?
5) Given those answers, why are cold calls and direct mail and interruption advertising such a big part of your marketing budget?
Marketing Gurus like Seth Godin and David Meerman Scott are onboard with inbound marketing (see their videos at http://inboundmarketing.blip.tv ) so you really should think about it. Even if you don’t use HubSpot software for inbound marketing, you should think about how your company can embrace inbound marketing so you don’t get left behind on the next wave of marketing.
February 17th, 2009 at 1:07 pm
Very helpful points for your company to get found on the web. And I agree with Ted that cold calls don’t really sell like they used to. Similarly, getting found online also applies to you as a person who is seeking a job. Everyone has a resume. http://www.personavita.com allows you to create a professional website with all your past work experience. Then you can give out a URL that points to your portfolio. It’s a great way to personally “get found online.”