Friday Wrap-Up: This Week in B2B Marketing Tips
1. 5 Ways Sales & Marketing Can Bond at Dreamforce
Just a handful of days until our team heads west to set up shop at Dreamforce and the buzz around the office is getting louder and louder. Not Metallica loud (check out the last tip in the post), mind you, but Dreamforce is an event all of us look forward to. This year we’re introducing a new product, a new (ridiculously cool) promotion, and a handful of new methods to help you make the most out of your leads. So, if you were to add a number 6 to this list it could very well read “Make sure you visit ReachForce at booth 1523 while you’re at the show.” For the first five, read on: 5 Ways Sales & Marketing Can Bond at Dreamforce
2. Ten Ways Leading Brands Lead
Wow – I really like this post. From communications and partnerships to branding and culture, Conversation Agent’s Valeria Maltoni digs into key principles and strategies you should be thinking about – especially in tough economic times. “In times of uncertainty, new leaders are made,” she writes. I couldn’t agree more. Ten Ways Leading Brands Lead
3. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?
What’s important on your site, in the copy of your email offers, and front-and center in your banner ads (and in/on/within countless other channels) is just as important in your social media efforts: a call to action. HubSpot’s Dan Zarrella (via CopyBlogger) presents some fairly powerful data about engagement, blogging, and social media. Enjoy. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?
4. Getting the Google Plus Conversation Right
Duct Tape Marketing is a staple for my weekly reading and one of this week’s posts frames up Google Plus, and its potential impact on your traffic and lead generation efforts, really nicely. Be sure to check out the example links within the post (especially this one – hysterical). Getting the Google Plus Conversation Right
5. Mobile Ads Need to Get Touchy
With an estimated 28% of mobile phone users owning Smartphones, the real question is this: has your marketing strategy evolved to incorporate touch screens? It’s an area where many marketers have been slow to test or experiment, but according to Digiday’s Alex Linde touch screen is an environment that’s “a huge untapped and growing market for advertisers.” This post examines a few statistics and strategies to help you make the leap. Mobile Ads Need to Get Touchy