Comments on: Twitter CRM? – Marketing WTF? http://blog.reachforce.com/marketing-wtf/twitter-crm-marketing-wtf/ B2B Marketing and Sales Tips Wed, 17 Mar 2010 08:49:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Pam O'Neal http://blog.reachforce.com/marketing-wtf/twitter-crm-marketing-wtf/comment-page-1/#comment-2647 Pam O'Neal Thu, 12 Feb 2009 20:47:44 +0000 http://blog.reachforce.com/?p=881#comment-2647 Jason, Fun graphic! Did you Shel Israel's take on our successful Twitter program? We actually have two rather large sales deals in our pipeline right now from Twitter. Shel is writing about a number of Twitter B2B success stories in his new book Twitterville. You can get an advance look at what we're doing here: http://redcouch.typepad.com/weblog/2009/01/twitterville-notebook-breakingpoints-kyle-flaherty.html Excerpt: "On Twitter we get to talk with journalists, analysts, partners, prospects, customers and even competitors. Has there ever been that sort of instant focus group available for B2B marketers? When I look through the folks that are following us and I realize the company they keep I'm always amazed that more B2B companies haven't figured this out yet. The community of people we now have on Twitter has become extremely important for us, not simply as potential business leads because that cannot be the reason to get involved, but more as a sounding board and an early alert tool to the latest industry news and needs. It takes the form of a person live Tweeting a BreakingPoint product demo in Paris, hearing about the latest security vulnerabilities, reading about what people think of our competitors products or simply sharing the latest blog posts with each other. Using Twitter BreakingPoint gains an additional level of insight into our business, but in this case it is from an outside and independent perspective; something companies never before could obtain so readily AND be able to respond to so efficiently. When I look through our Twitter feed and the conversations that we've had, our value is in bringing folks highly-useful information about network equipment testing and security testing, but never relying solely on our own content. We make a concerted effort to share different viewpoints and promote the ideas of others...if it is of interest to us while reading, we will share it with our community. I know we are providing value to our community when I see folks retweeting the links we are sharing and posting up pictures of the posters that we sent along." Jason, Fun graphic! Did you Shel Israel’s take on our successful Twitter program? We actually have two rather large sales deals in our pipeline right now from Twitter. Shel is writing about a number of Twitter B2B success stories in his new book Twitterville. You can get an advance look at what we’re doing here:

http://redcouch.typepad.com/weblog/2009/01/twitterville-notebook-breakingpoints-kyle-flaherty.html

Excerpt: “On Twitter we get to talk with journalists, analysts, partners, prospects, customers and even competitors. Has there ever been that sort of instant focus group available for B2B marketers? When I look through the folks that are following us and I realize the company they keep I’m always amazed that more B2B companies haven’t figured this out yet.

The community of people we now have on Twitter has become extremely important for us, not simply as potential business leads because that cannot be the reason to get involved, but more as a sounding board and an early alert tool to the latest industry news and needs. It takes the form of a person live Tweeting a BreakingPoint product demo in Paris, hearing about the latest security vulnerabilities, reading about what people think of our competitors products or simply sharing the latest blog posts with each other. Using Twitter BreakingPoint gains an additional level of insight into our business, but in this case it is from an outside and independent perspective; something companies never before could obtain so readily AND be able to respond to so efficiently.

When I look through our Twitter feed and the conversations that we’ve had, our value is in bringing folks highly-useful information about network equipment testing and security testing, but never relying solely on our own content. We make a concerted effort to share different viewpoints and promote the ideas of others…if it is of interest to us while reading, we will share it with our community. I know we are providing value to our community when I see folks retweeting the links we are sharing and posting up pictures of the posters that we sent along.”

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