In today’s Marketing WTF?, we highlight a campaign that raised the hackles of the folks at PETA. Mike Rosenfelt, Executive Vice President of MessageOne, is never one to shy away from the outrageous in an effort to generate buzz. In an odd ploy to illustrate how unexpected factors—such as a goat chewing through your fiber conduit– can take down your email system, he brought a live goat onto the trade show floor at the International Legal Technology Association show. The next year he one-upped himself by bringing alligators and pythons. The connection? The alligators had eaten the goat, or so they said. Live animals have now been banned, so we are all on pins and needles to see what Rosenfelt will think of next. As he said, they only banned live animals…

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