Marketing WTF? – Know Thy Customer
Filed under B2B Marketing, Direct Marketing, Mailing Lists, Marketing WTF?, Sales and Marketing Tips
A reader of The B2B Lead Blog reports a B2B Marketer, who will go unnamed, recently confessed to a rather embarrassing and costly blunder that was a clear result of breaking the first commandment of Sales and Marketing – Know Thy Customer. Apparently, the newbie Marketer sent a very expensive Selling to VITO direct mailer to a UPS executive in a Fed Ex envelope. Doh!
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One Response to “Marketing WTF? – Know Thy Customer”
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August 29th, 2007 at 2:38 pm
You have made my life complete. In the mid-80’s Fed Ex was one of my agency accounts and I sent a proof for approval via UPS. The President of Fed Ex called my President and I had nightmares of the brown truck driving into the Fed Ex Corp HQ for many nights.