Comments on: ROI Up Yours – Marketing WTF? http://blog.reachforce.com/marketing-wtf/roi-up-yours-marketing-wtf/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Henry Bruce http://blog.reachforce.com/marketing-wtf/roi-up-yours-marketing-wtf/comment-page-1/#comment-2251 Henry Bruce Wed, 13 Aug 2008 14:38:38 +0000 http://www.theb2blead.com/internet-marketing/roi-up-yours-marketing-wtf/#comment-2251 This was big in the late 80's and early 90's at trade shows and made everyone in marketing feel good about how clever they were being, but the impact with buyers and generating qualified leads was NADA. Overly edgy and risque subject lines have never proven to impact sales, but gets attention now in blogs and media, but not buyers. This was big in the late 80’s and early 90’s at trade shows and made everyone in marketing feel good about how clever they were being, but the impact with buyers and generating qualified leads was NADA. Overly edgy and risque subject lines have never proven to impact sales, but gets attention now in blogs and media, but not buyers.

]]> By: John Caddell http://blog.reachforce.com/marketing-wtf/roi-up-yours-marketing-wtf/comment-page-1/#comment-2241 John Caddell Mon, 11 Aug 2008 17:44:31 +0000 http://www.theb2blead.com/internet-marketing/roi-up-yours-marketing-wtf/#comment-2241 Sounds a bit like the "Kiss My Astra" campaign I read about just today: http://tinyurl.com/5hkeex. I, for one, would open the email. But I also was a boss who, after I asked a new team to give me candid feedback, was shocked to hear several times that I used too much profanity in the office! [I tried to cut back on it after that.] Sounds a bit like the “Kiss My Astra” campaign I read about just today: http://tinyurl.com/5hkeex.

I, for one, would open the email. But I also was a boss who, after I asked a new team to give me candid feedback, was shocked to hear several times that I used too much profanity in the office! [I tried to cut back on it after that.]

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