So, I just heard about a marketing team that is making, in my opinion, a big mistake. To give you some background, these guys target HUGE companies. Their newest lead generation technique sends mass voicemails to contacts within companies like Nike, Sony, Reebok, Toshiba, Microsoft, etc….A few thoughts:

1. Who checks voicemail?
2. If it is checked, how many times have you deleted the VM as soon as you realize it is a salesperson who you have never spoken to?
3. If you do catch the name of the company before you delete the VM, how many times have you thought, “what a terrible way to try and sell me something…what were they thinking”?
4. This company is targeting marketers….don’t marketers take offense to being sold to by stupid marketing?
5. Let’s say that the sales rep makes it past 1-4 above….WHO IS HE/SHE CALLING??? How do they know that the VM they are leaving is for the person responsible for purchasing their solution?
6. B2C companies as large as these guys may have 500 people involved in marketing. Piggy back to point 5.
7. How can you track this method of lead generation?