Comments on: Marketing WTF? – Twitter Me Crazy

By: Pam O'Neal

Pam O'Neal — Thu, 24 Apr 2008 23:44:33 +0000

Just like all marketing media, Twitter is right for some companies and not right for others. However, I don’t believe Twitter is only for social media sites. Social media sites may have the highest profile success stories. However, I have had moderate success with B2B companies and it seems to be catching on more. For example, at NetQoS–a network performance management company– almost 20% of the attendees at their recent Symposium were following event details on Twitter. In the Open Source community, it’s even bigger. To me, Twitter is just a great tool for WOM marketing regardless of whether you are B2C or B2B. Probably a good recruiting tool too. In following Twitter coverage, seems like the tide is also turning from “I just don’t get it” to “hey Twitter is really useful.” Anyway, just hope its current fan base doesn’t get turned off by some of the recent availability issues.

By: Dean Cruse

Dean Cruse — Thu, 24 Apr 2008 17:06:48 +0000

We think it is going to be huge even for B2B. In our market (we target Ruby on Rails developers/ops people), the influencers hang out on Twitter all day. So far, we’ve been using Twitter to inform our ~250 followers about blog updates, etc, and are encouraged with the referrals. Still a long way to go, but I don’t think we’ve begun to scratch the surface.

By: Palak Shah

Palak Shah — Wed, 23 Apr 2008 22:59:42 +0000

I’ve watched twitter for a bit now and it seems to only work for social media sites…I find it hard to see something like this in a B2B enterprise…