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Marketing WTF? – Dr. Pepper Exploits Tay Zonday Chocolate Rain Video

Filed under Marketing WTF?, Sales and Marketing Tips, Viral Marketing
By Pam O'Neal Mickelson
on December 4th, 2007

Sheer genius. This Dr. Pepper version of the Tay Zonday Chocolate Rain Video is hysterical and very nicely produced. I love the clever “viral” look introduction combined with the surprise MTV-style production. Also, nice job with the subtle branding near the end.

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This entry was posted on Tuesday, December 4th, 2007 at 12:28 pm and is filed under Marketing WTF?, Sales and Marketing Tips, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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