The B2B Lead

Marketing WTF? – Call Me Crazy – Twitter Will Save Your A#$%@

on April 25th, 2008

While I’ve been deep in debate about Twitter as an effective B2B marketing or community building tool, one Twitter user just used it to save his life. According to CNN:

“Buck, a graduate student from the University of California-Berkeley, was in Mahalla, Egypt, covering an anti-government protest when he and his translator Mohammed Maree were arrested April 10. On his way to the police station, Buck took out his cell phone and sent a message to his friends and contacts using the micro-blogging site Twitter. The message only had one word. “Arrested.”

Within seconds, colleagues in the United States and his blogger-friends in Egypt — the same ones who had taught him the tool only a week earlier — were alerted he was being held. “

Amazing.

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Share and Enjoy:
  • del.icio.us
  • Digg
  • Technorati
  • Sphinn
  • Facebook
  • StumbleUpon
  • MisterWong
  • Mixx
  • Furl

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