Earlier this month, we packed up our little dog and pony show and headed for Dreamforce, salesforce.com’s annual user conference.  If you have never been to Dreamforce, here’s a quick description: the Expo floor is pretty typical, cookie-cutter turnkey booths, lots of logoed button downs and khakis as well as a few who think outside the box (one booth was actually handing out condoms).  Last year we were the wackiest booth on the floor with a Let’s Make Deal theme complete with costumes.  This year, however, this was the first thing every attendee saw when they stepped onto the show floor:

I could not for the life of me figure out why this car was on the show floor and what it had to do with salesforce.com.  Come to find out it all had to do with Neil Young, yes that Neil Young.  He was a speaker at Dreamforce and is a driving force behind LincVolt.  Salesforce.com built a website for LincVolt; you can check it out here.  Apparently the site was built on the Force.com platform (so there is some relevancy) but the weird thing is LincVolt is not actually using it as their website.

The old adage says, “All press is good press,” but I have to say this was not at all targeted.  They did get a lot of attention and even the local news crew covered the event.   But LincVolt’s vision is “to inspire a generation by creating a clean automobile propulsion technology that serves the needs of the 21st Century and delivers performance that is a reflection of the driver’s spirit.”  Will someone tell me what that has to do with salesforce.com?