Comments on: A New Gobbledygook Phrase? – Marketing WTF? http://blog.reachforce.com/marketing-wtf/a-new-gobbledygook-phrase-marketing-wtf/ B2B Marketing and Sales Tips Sun, 15 Nov 2009 02:16:19 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Erik Bower http://blog.reachforce.com/marketing-wtf/a-new-gobbledygook-phrase-marketing-wtf/comment-page-1/#comment-2746 Erik Bower Fri, 10 Jul 2009 21:40:36 +0000 http://blog.reachforce.com/?p=1171#comment-2746 In Brazil, really large supermarkets are called HYPERMERCADOS. Had the same connotation of "ridonculous". hyper-   a prefix appearing in loanwords from Greek, where it meant “over,” usually implying excess or exaggeration (hyperbole); on this model used, especially as opposed to hypo-, in the formation of compound words (hyperthyroid). So I think a HyperPlatform might be a more accurate term. In Brazil, really large supermarkets are called HYPERMERCADOS. Had the same connotation of “ridonculous”.

hyper-
 
a prefix appearing in loanwords from Greek, where it meant “over,” usually implying excess or exaggeration (hyperbole); on this model used, especially as opposed to hypo-, in the formation of compound words (hyperthyroid).

So I think a HyperPlatform might be a more accurate term.

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