A New Gobbledygook Phrase? – Marketing WTF?
Because “platforms” just don’t cut it anymore…
Quake in slack-jawed awe at the bombastic extremism that is….
Superplatform On-Demand
From the press release…
The term “Marketing SuperPlatform” was created by Upshot Institute and has gained fast industry acceptance. The term is applied to solutions offering multiple core marketing technologies, accessed as a single application suite.
Wow. So where do we go from here? How can anyone possibly top that? I guess we’ll have to stay tuned for the next level of one-uppedness, which can only spring forth titles such as:
- Colossal Solutions Hyperplexus
- Marketing Methods of Gaussian Proportions
- Orwellian-Scale Mass Marketing
(any resemblance to companies or products, both real or hallucinated, is purely coincidental)
Want to make sure you aren’t filling your news releases with Gobbledygook? Be sure to use Gobbledygook Grader.
One Response to “A New Gobbledygook Phrase? – Marketing WTF?”
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July 10th, 2009 at 3:40 pm
In Brazil, really large supermarkets are called HYPERMERCADOS. Had the same connotation of “ridonculous”.
hyper-
a prefix appearing in loanwords from Greek, where it meant “over,” usually implying excess or exaggeration (hyperbole); on this model used, especially as opposed to hypo-, in the formation of compound words (hyperthyroid).
So I think a HyperPlatform might be a more accurate term.