Friday Wrap-Up: This Week in B2B Marketing Tips
1. More Cheese, Less Whiskers
No pressure to click, but John Jantsch writes that this just might be the essence of “one of the most profound marketing lessons you’ll ever get.” In this post he touches on a few highlights of his interview with veteran copywriter, Dean Jackson, and illustrates the importance of a marketing strategy that creates the ultimate customer experience – and why you should keep it whisker-free. More Cheese, Less Whiskers.
2. The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival
One of the great joys of growing up in Houston could be found not far from where Interstates 45 and 10 briefly touch: the Alley Theatre. Do yourself a favor and make sure you catch a performance (any performance, really) at the Alley should you visit the city. You won’t regret it. In this post from B2C (Business 2 Community), we’re reminded that solid marketing lessons can be found in the strangest places – even within the lines of a 16th century playwright. The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival. For a few lessons about social media gleaned from the same pen, visit here.
3. Optimizing Content & Visibility with SlideShare
Nice post here (originally posted on Edelman Digital) covering five tips and best practices for creating worthwhile, memorable content on SlideShare. From creating highly visual presentations to articulating a distinct point of view, presentations on SlideShare are an opportunity for marketers to tell your story and engage with a growing community. This will help you do it right. Optimizing Content & Visibility with SlideShare
4. Your Conversions are Falling. What Now?
Do you have a disaster plan in place if your site’s conversion rates start to nosedive? It happens to everyone at some point – chances are it’ll happen to you, too. This post from SEJ breaks down the first areas you should examine to identify the issue and speed up recovery. Your Conversions are Falling. What Now?
5. How to Fix a Fragmented Customer Experience
Is your marketing department involved with customer experience? They should be. Along with customer support/customer relations and sales, marketing is in one of the best places to ensure your prospects and customers have a consistent, positive experience when interacting with your company. HubSpot’s Meghan Keaney Anderson offers specific pointers to help each of the groups mentioned above do just that. How to Fix a Fragmented Customer Experience