http://blog.reachforce.com B2B Marketing and Sales Tips Mon, 14 May 2012 15:25:24 +0000 http://backend.userland.com/rss092 en Every business cycle seems to see increased pressure on all types of organizations and companies. Customer needs change rapidly. Rapid technological advances make it difficult for cash-strapped companies to keep up. And the increasingly globalized economy introduces more and more competition from foreign companies with low overheads, lower staff costs, ... http://blog.reachforce.com/database-marketing/moving-at-the-speed-of-data/ Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. 6 Steps to Inbound Marketing Success [Infographic] Created by Impact Brand and Design and ... http://blog.reachforce.com/b2b-marketing-ideas/friday-wrap-up-this-week-in-b2b-marketing-tips-59/ Although a better targeted marketing list will almost always deliver better response rates and higher conversions, getting that list dialed-out isn't something you can do overnight. And while developing a truly targeted list does require a bit of effort and careful planning, it doesn’t have to be quite as daunting ... http://blog.reachforce.com/b2b-marketing-ideas/si-segmentation-best-practices/ Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. 3 Ways to Extract Brand Stories from Inside the Company In the “content is ... http://blog.reachforce.com/sales-and-marketing-tips/friday-wrap-up-this-week-in-b2b-marketing-tips-58/ We’ve been talking lately about the importance of data quality to your company or organization. What we haven’t talked much about are the players on the data quality team. Like the Abbott and Costello skit, “Who’s on First?”, figuring out who the players are and where they play in the ... http://blog.reachforce.com/database-marketing/whos-on-first/ Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Marketing Automation – Lessons Learned This post from Marketo caught me a bit by ... http://blog.reachforce.com/marketing-tips/friday-wrap-up-this-week-in-b2b-marketing-tips-57/ Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an ... http://blog.reachforce.com/sales-and-marketing-tips/the-care-and-feeding-of-your-marketing-automation-engine/ The annual cost of bad data runs over 600 billion dollars for American companies alone, but because the ROI on improving data quality is hard to calculate, a data quality improvement program can be a notoriously hard sell. However, the ability to collect high quality data is critical in supporting your ... http://blog.reachforce.com/database-marketing/who%e2%80%99s-going-to-be-your-champion/ Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. The Secret to Generating Revenue: Sell More Don’t let the title of this post ... http://blog.reachforce.com/marketing-tips/friday-wrap-up-this-week-in-b2b-marketing-tips-56/ This is the second post of a two-part series. You can find the first here. Impact of Poor Data Quality: According to the Data Warehousing Institute, organizations lose around 600 billion of dollars annually due to poor data quality. Surprisingly, a large portion of these losses are due to the impact of ... http://blog.reachforce.com/database-marketing/are-you-building-a-data-bomb-part-2/