http://blog.reachforce.com B2B Marketing and Sales Tips Fri, 20 Nov 2009 15:00:10 +0000 http://backend.userland.com/rss092 en We’ve just recently sponsored a few events.  Some smaller very targeted B2B Marketing events, some with about 500 attendees like partner events and then a mega show with over 15,000 attendees.  Here’s what I don’t get – why are we standing at our booths with smiles on ready to go ... http://blog.reachforce.com/marketing-wtf/730am-really-%e2%80%93-marketing-wtf/ Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download ... http://blog.reachforce.com/sales-and-marketing-tips/seven-infectious-diseases-of-b2b-marketing-%e2%80%94-and-their-cures-sleep-apendea/ I have heard mixed reviews on using personalization in email marketing.  And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some ... http://blog.reachforce.com/sales-and-marketing-tips/email-personalization-gone-bad-marketing-wtf/ Inbound Marketing seems to be all the hype these days.  B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today.  But what are you doing with all of this ... http://blog.reachforce.com/sales-and-marketing-tips/outbound-marketing-to-your-inbound-marketing-activity-leverage/ Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download ... http://blog.reachforce.com/sales-and-marketing-tips/seven-infectious-diseases-of-b2b-marketing-%e2%80%94-and-their-cures-checklistosis/ If you read our post about metrics Marketing should care about and you use Salesforce here are some easy to follow instructions for putting lead source tracking into place. Lead Source (the field with the big red arrow next to it), is a standard field in Salesforce, so it’s easy enough ... http://blog.reachforce.com/sales-and-marketing-tips/tracking-lead-source-in-salesforce-b2b-marketing-and-sales-tip-269/ Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download ... http://blog.reachforce.com/sales-and-marketing-tips/seven-infectious-diseases-of-b2b-marketing-%e2%80%94-and-their-cures-glitzitis/ As B2B Marketers we spend a lot of time, effort and resources on creating lead generation programs that drive prospect conversions.  But what happens next? As we become more sophisticated marketers with more promising tools, we are now not only filling the top of the sales funnel but we are also ... http://blog.reachforce.com/sales-and-marketing-tips/what-happens-after-the-campaign-b2b-marketing-and-sales-tip-268/ This was and actual email I received last week: Hello, Please ensure that this is forwarded to the network infrastructure team lead. Given COMPANY X success with multiple SaaS providers, I wanted to ensure that you were aware of our company and service offerings. We have been winning many key deals from a ... http://blog.reachforce.com/sales-and-marketing-tips/what-not-to-do-when-sending-a-one-to-one-email-b2b-marketing-and-sales-tip-267/ If you are anything like us, your resources page on your website is overflowing with whitepapers, eBooks, tearsheets and more.  How do you organize all that great content so your prospects can find what is relevant to them? The most common way I have seen is to organize it by format: Whitepapers eBooks Podcasts Webcasts Videos Case ... http://blog.reachforce.com/sales-and-marketing-tips/how-to-organize-your-resources-page-b2b-marketing-and-sales-tip-266/