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	<title>The B2B Lead &#187; Twitter</title>
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	<link>http://blog.reachforce.com</link>
	<description>B2B Marketing and Sales Tips</description>
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		<title>Twitter is Worth What!?! &#8211; Marketing WTF?</title>
		<link>http://blog.reachforce.com/marketing-wtf/twitter-is-worth-what-marketing-wtf/</link>
		<comments>http://blog.reachforce.com/marketing-wtf/twitter-is-worth-what-marketing-wtf/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:35:46 +0000</pubDate>
		<dc:creator>Amy Hawthorne</dc:creator>
				<category><![CDATA[Marketing WTF?]]></category>
		<category><![CDATA[Sales and Marketing Tips]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.reachforce.com/?p=1968</guid>
		<description><![CDATA[If you haven&#8217;t noticed by now, we think of Mashable as THE source for all things social media (and generally cool tech stuff).  I came across an interesting article on Mashable by Ben Parr yesterday, Twitter&#8217;s Value: 5 Eye-Popping Stats.  Check these out:
1. According to PEDC’s numbers, the price of a single share of Twitter [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t noticed by now, we think of <a href="http://www.mashable.com" target="_blank">Mashable</a> as THE source for all things social media (and generally cool tech stuff).  I came across an interesting article on Mashable by Ben Parr yesterday, <a href="http://mashable.com/2009/10/04/twitter-stats/" target="_blank">Twitter&#8217;s Value: 5 Eye-Popping Stats</a>.  Check these out:</p>
<blockquote><p><em><strong>1.</strong> According to PEDC’s numbers, the price of a single share of Twitter <strong>has increased by 239,619%</strong>, from a measly $0.00667 per share to a much stronger $15.9824.</em></p>
<p><em><strong>2.</strong> Twitter’s $100 million round is <strong>over 1025 times the amount of money they raised in its very first round</strong> of funding.  In July of 2007, Twitter raised $97,500.</em></p></blockquote>
<blockquote><p><em><strong>3.</strong> In five rounds of funding, Twitter has raised an estimated $153 million (some peg it a few million dollars higher). Since the day of its initial round of funding, <strong>Twitter has been given an average of $187,356 per day by its investors</strong>.</em></p>
<p><em><strong>4.</strong> Using that same time frame and its current $1 billion valuation, Twitter’s worth has grown by $1,223,990 per day. If you start with the day of Twitter’s inception (the <a href="http://twitter.com/jack/status/20" target="_blank">first tweet</a> from Twitter’s Inventor and Chairman, Jack Dorsey), then <strong>Twitter’s worth has grown by around $772,797 per day</strong>.</em></p>
<p><em><strong>5. Twitter has yet to make a single cent in profit.</strong> We’ll let you be the judge of what that means. </em></p></blockquote>
<p>Having worked for more than my fair share of start-ups, these are some incredible stats.  The most unbelievable is the last; they have yet to make a dime.  Lots of Twitter Apps are profiting, so if I am an investor in Twitter, I would be saying &#8220;Show me the money!&#8221; very soon.  And if their investors are not asking that, then wtf?</p>


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		<title>Twitter Tools for Managing Followers &#8211; B2B Marketing and Sales Tip#252</title>
		<link>http://blog.reachforce.com/sales-and-marketing-tips/twitter-tools-for-managing-followers-b2b-marketing-and-sales-tip252/</link>
		<comments>http://blog.reachforce.com/sales-and-marketing-tips/twitter-tools-for-managing-followers-b2b-marketing-and-sales-tip252/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 15:22:50 +0000</pubDate>
		<dc:creator>Leigh Anne Reynolds</dc:creator>
				<category><![CDATA[Sales and Marketing Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.reachforce.com/?p=1524</guid>
		<description><![CDATA[Now that most of us having been using Twitter for a while, you might have looked at your followers and those you follow and thought to yourself &#8220;who are these people&#8221;.  I came across a great article by Josh Catone, &#8220;10 Twitter Tools to Organize Your Tweeps.&#8221;  With so many Twitter apps out there, Josh [...]]]></description>
			<content:encoded><![CDATA[<p>Now that most of us having been using Twitter for a while, you might have looked at your followers and those you follow and thought to yourself &#8220;who are these people&#8221;.  I came across a great article by Josh Catone, &#8220;<a class="fn url" title="Permanent Link to 10 Twitter Tools to Organize Your Tweeps" rel="bookmark" href="http://mashable.com/2009/06/09/organize-twitter/">10 Twitter Tools to Organize Your Tweeps</a>.&#8221;  With so many Twitter apps out there, Josh organizes the best ones to manage your Twitter followers:</p>
<p><strong><em>Find Out Who You’re Following</em></strong></p>
<p><em>1. <a href="http://twitter.grader.com/" target="_blank">Twitter Grader</a> – Using a detailed <a href="http://grader.com/blog/how-does-twitter-grader-calculate-twitter-rankings/" target="_blank">5 piece algorithm</a>, Twitter Grader assigns every user you run through its system a grade from 1-100. Using this tool you can investigate how engaged the people you’re following are and that can help you decide if you want to keep following them. </em>To me this seems a little tedious<em> </em>but the Twitter Elite tab is very interesting.  You can even check out the top Twitter users in your city or state.<em><br />
</em></p>
<p><em>2. <a href="http://twinfluence.com/" target="_blank">Twinfluence </a>– Twinfluence is a scientific approach to measuring the influence of Twitter users. It’s another set of metrics you can use to help you figure out who you want to follow. </em>It is kinda like having the biggest nerd in school do your homework for you.  Again this one can be a bit tedious to analyze each person you follow.<em><br />
</em></p>
<p><em>3. <a href="http://tweetcloud.com/" target="_blank">Tweetcloud</a> – One of the most important factors when deciding whether you want to follow a Twitter user is what sort of content they tweet about. If someone tweets mostly about topics you don’t care about, they might not be the best person for you to follow. Tweetcloud creates a tag cloud of a person’s tweets to give you a bird’s eye view of the type of things they tweet about.</em></p>
<p>I am sensing a opportunity here.  All of these apps are great but I don&#8217;t have time to look at each person I follow individually.  Do you?</p>
<p><strong><em>Find Your Friends</em></strong></p>
<p><em>4. <a href="http://dossy.org/twitter/karma/" target="_blank">Twitter Karma </a>– Twitter Karma is a great app that lets you sort through all of your follows and see who’s not following you in return, who you have a mutual follow/follow-back relationship with, and who is following you that you’re not following back.</em></p>
<p><em>5. <a href="http://friendorfollow.com/" target="_blank">Friend or Follow</a> – Friend or Follow does essentially the same thing as Twitter Karma, helping you figure out who your friends, follows, and fans are on Twitter. The difference is in the presentation, and it might be a little easier to use for those with a large number of follows or followers.</em></p>
<p><em>6. <a href="http://useqwitter.com/" target="_blank">Qwitter</a> – Once you’ve done your initial cleaning, Qwitter is a nice app that will update you via email whenever someone stops following you. It will even let you know what you tweeted that caused them to stop following you, which could be useful (if you lose five followers every time you tweet about your cat, for example, that might be a hint to stop talking so much about your cat if you want to retain followers).</em></p>
<p><em>UPDATE: We’ve had some reports that Qwitter hasn’t been as reliable lately as it had been in the past. An alternative service that also notifies you when you lose a follower is <a href="http://twitterless.com/" target="_blank">Twitterless</a>. If you really want to keep on top of when your followers jump ship, it might be a good idea to sign up for both services to make sure you have all your bases covered.</em></p>
<p><strong><em>Get Rid of Inactives</em></strong></p>
<p><em>7. <a href="http://nest.unclutterer.com/" target="_blank">Nest.Unclutterer</a> – Nest.Unclutterer will automatically block Twitter users who are following more than a certain number of people or who have been inactive for a certain number of days. You can specify those thresholds and white list certain tweeps so that they are exempt from the cleaning. Nest.Unclutterer is actually less about who you’re following, and more about making sure people following you are actually friends you want to be associated with.</em></p>
<p><em>8. <a href="http://twitoria.com/" target="_blank">Twitoria</a> – Twitoria scans through your Twitter account and finds anyone who has been inactive for the past week, two weeks, month, two months, six months, or year.</em></p>
<p><strong><em>Manage it All</em></strong></p>
<p><em>9. <a href="http://tweetsum.com/" target="_blank">TweetSum </a>– TweetSum digests all your new followers, rates them using what they call the DBI (”Douche Bag Index”), a number that supposedly weeds out Twitter users likely to be annoying, and then lets you easily follow them back or categorize them as tweeps you don’t want to follow. You can see a list of recent tweets for each new follower as well, which is helpful.</em></p>
<p><em>10. <a href="http://tweepler.com/" target="_blank">Tweepler</a> – Tweepler is a new follower management application that lets you make quick, one click decisions about whether to follow people back or drop them into an ignore pile (out of sight, out of mind). In addition to being able to view recent tweets, Tweepler gives helpful stats about new followers, such as average tweets per day.</em></p>
<p>I personally like to follow lots of people and then create a group on my <a href="http://tweetdeck.com/beta/" target="_blank">TweetDeck</a> that lets me pick the people I want to make sure to pay attention to.  Will you make it into my Awesome Marketers group?</p>


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