ReachForce updates

Introducing SmartForms: Increased Conversions, Decreased Costs

Filed under ReachForce updates

By ReachForce

on April 11th, 2012

Although I typically try to keep ReachForce-specific information at a minimum here at the B2B Lead, every once in a while there’s news that would be absolutely criminal not to share. Call it a moral imperative.

Today we announced the release of SmartForms – a game-changer for B2B marketers (and a heck of a good friend to sales).

We sent out a press release earlier this morning (you can find it here), but the message in the release was essentially this: SmartForms is a new product from ReachForce that increases conversion rates, decreases cost per lead, enables better targeting & segmentation, speeds up the hand-off between sales and marketing, and helps you build better lead nurturing and lead scoring models.

In short, ask less and convert more. SmartForms technology sits invisibly at the point of conversion and enables you to ask for a very few number of fields while still getting all of the data needed to run your business.

A free trial of SmartForms is currently available as we launch. Click here to get a deeper dive and to request a demo. There are already 15 SmartForms customers pre-launch including marketing leaders like Marketo.

FYI, if you’re already a SmartForms user, please let me know how you’re doing here. Other readers would certainly benefit from your insight and experience thus far. More to follow…

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Wednesday, April 11th, 2012

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Why Data is the New Black: Complimentary Webinar from ReachForce and Televerde

Filed under ReachForce updates

By ReachForce

on November 8th, 2011

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

[Register Now]

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results.

This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

Revenue growth and better GTM ROI
Alignment between sales and marketing
Better, faster pipeline conversions
Relevance with buyers

Register now for this can’t-miss event, presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing, and Services, Donna Kent. All attendees will receive the complimentary whitepaper, 12 Steps To Ensure You’re Marketing To The Right B2B Prospect Lead Database.

Webinar Details:

Why Data is the New Black:
How Developing A Contact Data Strategy Can Power Lead Performance & ROI in 2012

Date: Tuesday, November 15, 2011
Time: 2:00 PM EDT

[Register Now]

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Tuesday, November 8th, 2011

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ReachForce Welcomes New VP of Marketing – Mike Emerson

Filed under ReachForce updates, Sales and Marketing Tips

By Mike Emerson

on May 11th, 2011

I am Michael Emerson and I am the new VP of Marketing at Reachforce. I am a true veteran of the information based marketing industry. I spent most of the 1990s building database marketing systems for a whole range of B2B and B2C companies. I spent the past decade as a senior executive at a series of companies which have built marketing automation software (all of them are now part of much larger technology companies.

The one thread through all of these companies is the importance of data in disabling or enabling closed loop and multi-channel marketing. Companies that get the data piece right go on to have successful growth tracks. Marketing leaders that struggle with their data assets fail to realize the potential of conversation centric marketing. It really is that simple.

For the most part, marketing automation vendors just gloss over the problem. They do help by adding structure to how data is gathered. And they certainly shine a spotlight on how it is used.

Multi-channel marketing has increased the challenge and the promise of accurate and complete data about prospects. And our market has grown more suspicious of our profession at the same time. They won’t give us their contact information, we have to earn their trust first.

Starting May 13, I will write a monthly blog entry on the story of our marketing efforts here at ReachForce. Hopefully my insights will stimulate inputs from you and we can have an engaging on-line conversation about how to reach targets in a very crowded marketplace.

Starting May 20, I will be kicking off a twice monthly video review of each chapter of the book Inbound Marketing: Get Found Using Google, Social Media, and Blogs. It’s a great book with a lot of insight on how inbound marketing is changing the face of B2B marketing. If you haven’t had time to read it, I will distill this book down to a series of fun and insightful videos.

I look forward to future conversations with all of you.

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Wednesday, May 11th, 2011

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B2B Email Marketing – Mixing It Up and Getting Results

Filed under B2B Lead Generation, Email Marketing, Marketing Tips, ReachForce updates

By admin

on March 29th, 2011

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. Very interesting stuff. So interesting, we decided to change up some of our email marketing.

After extensive research, here’s some of HubSpot’s interesting findings -

Email Click through rates are highest on the weekend
Unsubscribe rates are highest on Tuesday (the day most B2B marketing hit send) and lowest on Thursdays
6am emails get the best click through rates and 4pm get the worst
Email reading (open rates) decline throughout the day
80.8% of users read email on mobile – WOW! All the more reason to keep emails clean and simple. If you’re sending unsolicited attachments, you just fell to the bottom of the list.
Posts, Jobs, Surveys – best performing subject lines
Headlines, Latests, Updates – worst performing sub lines

So here’s what we‘ve tried and here are the results so far:

We stopped emailing on Tuesdays and starting emailing on Thursdays with a Follow Up email over the weekend. Open rates went up 22% and click throughs went up 50%
Unsubscribes went down 25%
Open rate for our Sunday follow-up emails was 55%!!!
Instead of emailing mid day, we’ve starting emailing first thing in the morning. See email and click through rate above.
Since we know most of our readers are seeing our messages on mobile devices we have simplified our approach and are more clear and concise with our choice of words. Quick, easy to read and understand and a clear call to action. That’s it, nothing else.
We have a few emails teed up using some of the best performing subject lines. REAL interested to see how this one plays out.

What do you think? Are you testing and adjusting for the best results? Got another trick or tip that ‘s getting you more email marketing action? Please share!

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Tuesday, March 29th, 2011

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Webinar – B2B Lead Scoring Best Practices That Drive Marketing Qualified Leads

Filed under Lead Scoring, ReachForce updates, Sales and Marketing Tips

By admin

on March 13th, 2011

We don’t typically promote ReachForce events here on The B2B Lead but this one is best practice/tip oriented so we thought you might be a little more accepting of our shameless promotion.

ReachForce and partner Televerde present B2B Lead Scoring Best Practices that Drive Marketing Qualified Leads, a 30 minute must-attend webinar for B2B Marketers trying to up their game.

Lead Scoring, implemented the right way for your business can dramatically change your current sales and marketing relationships. Enabling an effective lead scoring system will allow you to get to the right buyers, in the right companies, with the right message, and see increased marketing results and sales conversions. Everyone likes that.

We’ll focus our 30 minutes on HOW TO achieve enablement. ReachForce and Televerde believe enablement is achieved when your contact database is optimized through gap analysis, enrichment and segmentation and when marketing automation and telepresence strategies are working in tandem.

Join us for a few great tips for building out a world-class lead scoring system for your business.

Details:

WHEN: March 16th, 2pm CDT

WHAT: 30 minute webinar – we know you’re busy, so we’re keeping it short and to the point!

WHO:
Donna J. Kent, Senior Vice President of Global Sales, Marketing and Services for Televerde
Cody Young, Vice President of Channel Development and Product Strategy, ReachForce

WHY: Unless you’re too busy having a love fest with your sales team, you can benefit from better lead scoring.

OTHER: Can’t make it on Wednesday? Sign up anyway and we’ll be sure to send you the onDemand version.

Sign up now and we look forward to chatting with you on the 16th.

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Sunday, March 13th, 2011

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ReachForce Welcomes New Partner MK Capital

Filed under ReachForce updates

By admin

on January 31st, 2011

We have BIG news today! If you haven’t seen it already, here it is -

Today we announced the closing of $4.6 million in growth financing. MK Capital, (also backed Aprimo and master data management leader, Initiate Systems) led the round with participation from our current investor, GSA Venture Partners (formerly Greenhill SAVP). In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join our Board of Directors.

“The greatest barrier to marketing automation realizing its full potential is the lack of clean and complete prospect information,” noted Mark Koulogeorge. Reachforce provides a simple, yet powerful solution which enables marketers to unlock the potential of their existing technology and data investments. We feel we have invested in the right company to drive marketing automation effectiveness and real revenue impact.”

“We’re excited about our partnership with MK Capital and what their domain expertise in our market will mean to our company, customers and partners. We now have the requisite resources to continue to deliver increasing value to our customers and scale our business,” said Bob Riazzi (our CEO).

As a team, we’d like to welcome and thank Mark and MK Capital. We are really excited about 2011 the opportunity to further our mission to deliver the highest quality contact data needed to fuel today’s marketing programs and sales revenue engines.

About to kick off a new program? Before you load that contact list into your marketing automation system, consider a FREE contact cleanse. Remember, BAD things happen when you put Dirty Data in a Fresh System

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Monday, January 31st, 2011

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