While I may be the blog master of ReachForce, I am definitely not the most technically savvy. I let my web guys handle the technology side of our blog. But, as a marketer, there are some technical decisions that need to be made when starting a blog. There are many great applications like WordPress and TypePad that make starting a blog easy but have you considered what the best url is for your blog? Mike Volpe at HubSpot dives into the advantages and disadvantages of each choice. This is great information I wish I would have had when I was making this decision.

Originally, The B2B Lead was a folder in our corporate site, but we wanted to make it distinctly clear that it is a thought leadership blog and not a sales pitch. We soon moved it to its own url. While I think we did gain points for differentiating it from the corporate site, Mike is right that it is a lot of work to build inbound links. In retrospect, I think I would have also considered making it a subdomain of our site. The point of starting the blog was of course to help boost SEO but more importantly to create great content that would be appreciated by other smart B2B marketers.