http://blog.reachforce.com/b2b-marketing-ideas/differentiate-or-die-reachforce-book-club/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.reachforce.com/b2b-marketing-ideas/differentiate-or-die-reachforce-book-club/comment-page-1/#comment-1754 Leigh Anne Wallace Tue, 13 May 2008 22:30:55 +0000 http://www.theb2blead.com/reachforce-book-club/differentiate-or-die-reachforce-book-club/#comment-1754 I think as marketers we have to differentiate ourselves with every initiative we take on. Whether it is our website or a new email, we have to find a way to stand out. We don't always get a say in our product's differentiation, but we can make our message stand out. With the over abundance of email, not including SPAM, maybe direct mail is the answer. Direct mail too expensive, then take a look at your subject line and headers so that your email doesn't look like everyone else's. Maybe we invest in long-tail Google AdWords to increase our click-to-conversion rates. Everyday our prospects are being inundated with marketing messages, our goal, as B2B Marketers, is to make them listen to ours. If you dare to be different, you may just get a big payout in the end. I think as marketers we have to differentiate ourselves with every initiative we take on. Whether it is our website or a new email, we have to find a way to stand out. We don’t always get a say in our product’s differentiation, but we can make our message stand out. With the over abundance of email, not including SPAM, maybe direct mail is the answer. Direct mail too expensive, then take a look at your subject line and headers so that your email doesn’t look like everyone else’s. Maybe we invest in long-tail Google AdWords to increase our click-to-conversion rates. Everyday our prospects are being inundated with marketing messages, our goal, as B2B Marketers, is to make them listen to ours. If you dare to be different, you may just get a big payout in the end.

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