Best of The B2B Lead 2007
If you are new to The B2B Lead or just want a refresher on what we have said in 2007, here is a list of our favorite posts this year. If you like what you see here, be sure to check out the archives for much more. Enjoy!
B2B Sales and Marketing Tip #1 – B2B Marketing Copy – Write it Right
B2B Sales and Marketing Tip #7 – Know Thy Customer aka The Principles of Deliberate Marketing
B2B Sales and Marketing Tip #8 – B2B Marketing Copy – Write it Right Part II
B2B Marketing and Sales Tip #12 – Six Principles of Subject Line Writing
B2B Marketing and Sales Tip #15 – Everything I Know About B2B Blogging I Learned from Perez
B2B Marketing and Sales Tip #18 – Avoid being called a SPAMer
Marketing WTF? – I See Dead People – In My Database
Marketing and Sales Tip #22 – Forget Everything You Know About B2B Web Site Design
B2B Marketing and Sales Tip #23 – Implement Lead Scoring for Better Marketing ROI
The B2B Lead Podcast #3 – Making a Viral Campaign Successful – Seeding
The B2B Lead Podcast #4 – Adapt or Die – Marketing and PR in the Blogosphere and New Media
Search Engine Optimization (SEO) Checklist: Step 1 – Start with SEM (ala Google Adwords)?
B2B Marketing and Sales Tip #48 – Understand Your Google AdWords Spend and How to Boost ROI
B2B Marketing and Sales Tip #50 – Don’t Forget About Happy Customers
Blog Master…NOT – So You Want to Start a Corporate Blog
B2B Marketing and Sales Tip #51 – Put the Long Tail Work in B2B Marketing
B2B Marketing and Sales Tip #53 – Practice Metrics-Based Copywriting
B2B Marketing and Sales Tip #57 – Beat the Holiday Rush, Send Thanksgiving Cards
Marketing WTF? – Who Listens to Voicemails from Sales Guys?
The “Oh #%@$!” Day in Marketing
The B2B Lead Vidcast – A Case Study in Viral Video Marketing
B2B Marketing and Sales Tip #62 – Put These 20 Ideas into Action for B2B Viral Marketing Success
B2B Marketing and Sales Tip #63 – Lessons from Eloqua’s Marketing Effectiveness Summit
B2B Marketing and Sales Tip #64 – Take a Hard Look at Funnelnomics as You Move Into 2008
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