Heard about a very interesting Vendor Relationship Management project (the counterpart to Customer Relationship Management or CRM) today. Apparently, ProjectVRM, headquartered at the Berkman Center for Internet and Society at Harvard University, was chartered to “improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter.”

What really captured my interest was this intriguing presentation on possible scenarios with some fun and interesting implications for micro-segmentation marketing (Minority Report) vs. social media (The Global Village).

Details on the Project VRM wiki – http://cyber.law.harvard.edu/projectvrm/Scenarios