The following podcast was also recorded at the BusinessWire Changing Face of Influence event but it features William Hurley or whurley, as he is better known. whurley is the Chief Architect of Open Source Strategy for BMC Software. He created a blog (http://opensville.org), which earned a Technorati ranking of 179 in just 90 days. To put that into perspective, the NetQoS blog www.networkperformancedaily.com has more than 5000 readers a month and is ranked 41,000.

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The following podcast was recorded at a recent BusinessWire lunch seminar I attended. The topic for the event was The Changing Face of Influence: A Wire-Side Chat about PR in the Digital Age. Listen in as Waggener Edstrom’s Digital Strategist, David Almacy, discusses trends shaping the future of communications and the speed at which information travels today. Almacy was also the director of e-communications at the White House, and as the primary owner http://www.whitehouse.gov. He shares some fascinating insights about his experiences working with the President and First Lady on communications initiatives.

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B2B Marketing and Sales Tips shared by ReachForce customers

The B2B Lead blog features weekly B2B Marketing and Sales Tips contributed by ReachForce customers. Moderated by P. Mickelson, an 18-year veteran of high tech business-to-business marketing, The B2B Lead provides easy to digest tips and techniques that will help B2B marketers succeed in the new world of metrics-driven marketing. It covers topics such as direct marketing, B2B lead generation, B2B telemarketing , eMail lists, e-Marketing, and Sale and Marketing alignment.

About ReachForce
ReachForce, Inc., based in Austin, TX is a privately held venture backed company initially founded with one goal in mind: to provide businesses with revolutionary, high quality, cost-effective data services for marketing and sales designed to dramatically increase revenue.

ReachForce enables marketing and sales professionals to rapidly and cost-effectively build, refresh and execute on high quality targeted role-based custom prospect databases, therefore putting an end to time and money wasted on title-based lists. ReachForce solutions are designed to help plan, implement and measure business-to-business sales and marketing programs and customer acquisition/retention initiatives.

About P. Mickelson
Mickelson is a dynamic Marketing Communications consultant with more than 18 years of experience using advanced ideas and techniques, as well as proven marketing frameworks to rapidly develop programs that have an immediate impact on revenue. She specializes in B2B marketing communications programs that leverage new media, search engine optimization, and automation to help clients increase revenue while lowering acquisition costs. Her contributions include communications planning, positioning, messaging, direct marketing, sales and marketing automation, and online community building. She has led marketing and corporate communications successful startups and public companies including Pervasive (NASDAQ:PVSW), Ventix (now Motive NASDAQ:MOTV), Ineto (now Siebel NASDAQ:SEBL), Concero (NASDAQ:CERO), and VIEO. She is a published writer, instructor, and speaker at industry conferences.

ReachForce is the worldwide provider of OnDemand Data Solutions for CRM – Driving Marketing initiatives and Sales effectiveness. ReachForce Solutions are designed to quickly highlight target market ‘sweet spots’ based on customer wins and sales funnel analysis as well as identify the right decision making unit based on their role in the organization, not just their title. By enabling marketing and sales teams to focus their demand generation efforts on the right role-based decision makers in the right target companies for their products or services, ReachForce data is increasing demand generation effectiveness and accelerating sales cycles. ReachForce customers have increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments.