Suaad Sait, CEO at ReachForce

After working for 15 years of high-tech marketing decided it was time to put an end to the billions of dollars of waste in the B2B lead generation market by starting ReachForce. I can often be caught waxing poetic about how B2B marketing is ALL about the data. I am determined to prove to the world that B2B marketing is not about picking up yesterday’s news in B2C marketing and then repeating the tactics, it’s all a science of its own. I plan on sharing both successes, ideas and “agonies of defeat” tidbits with the bloggers and readers of The B2B Lead.

In the world of lead generation, we as marketers are constantly measuring open and conversion rates for our latest email campaigns. Here is a summary of MailerMailer’s latest Email Marketing Metrics Report from E-consultancy. See how your results compare and gain tips for subject lines and best times to send campaigns.